Showcasing Innovation Through the Lens: Photographing the Featured Products Showcase at the 2025 PRI Convention

Banayote Photography has had the privilege of photographing one of the most anticipated installations at the Performance Racing Industry (PRI) Convention — the Featured Products Showcase. Each year, the Showcase brings together the newest, boldest, and most innovative technologies across the motorsports industry, and our goal is simple: make every product look as impressive on screen as it does in person.

What makes the Featured Products Showcase unique is the sheer diversity of items on display. From engine components and performance accessories to cutting-edge electronics and racing safety innovations, every product represents months — sometimes years — of research, testing, and vision. Our job is to honor that work with imagery that communicates precision, craftsmanship, and purpose.

Photographing with Intent

Photographing hundreds of products in a single event requires planning, efficiency, and consistency. Before the doors open, we work with the client and the convention center and event coordinators to set up a temporary studio that will handle the workload load

Controlled lighting, careful composition, and clean backgrounds are essential. We focus on showcasing details — machining marks, labeling, finishes, and connection points — because those details tell the real story to racers, engineers, buyers, and technical directors who rely on these photos to evaluate what’s new.

We also create a mix of wide shots and tight detail images. Wide images help orient viewers to the Showcase environment, while macro-style close-ups highlight craftsmanship and engineering. The result is a visual library that not only documents the event but also becomes a resource for exhibitors, marketers, and the PRI organization throughout the year.

Supporting Exhibitors and the PRI Team

Our photographs extend beyond the convention floor. They support:

• PRI promotional campaigns
• Exhibitor marketing materials
• Press releases and editorial features
• Social media storytelling
• Digital product listings and recap content

Because Banayote Photography has worked the Showcase for multiple years, we understand the flow of the show and the expectations of the PRI team. That familiarity allows us to move quickly, adapt when displays change, and ensure nothing important is overlooked.

Capturing Energy, Not Just Objects

Even though product photography is technical by nature, we also aim to capture the energy of the convention itself. The PRI Show is about innovation, community, and passion for racing — and we want the images to reflect that excitement.

When possible, we incorporate interactions: attendees leaning in for a closer look, conversations at display stands, or the expressions of exhibitors proudly explaining their new releases. These moments help translate the show’s impact to audiences who couldn’t be there in person.

Why Professional Photography Matters at Trade Shows

In today’s digital marketplace, images travel far beyond the trade show floor. Vendors often repurpose our photos for:

• Websites and e-commerce listings
• Brochures and catalog updates
• Sponsorship pitches
• Investor presentations
• Social campaigns leading into the next season

High-quality, consistent photography elevates credibility and communicates value instantly — especially in a competitive industry like motorsports.

Looking Ahead

Being trusted to document the Featured Products Showcase year after year is something we truly appreciate. Each PRI Convention reminds us why we love event and product photography: it’s where engineering, creativity, and storytelling meet.

As the industry continues to evolve, Banayote Photography remains committed to delivering images that highlight innovation and help brands stand out — both at the show and long after it ends.

If your company is exhibiting at a future PRI Convention or hosting a similar product showcase, we’d be happy to talk about how professional photography can strengthen your presentation and marketing strategy.